“If you’re not there in person, you won’t win work.” As we all grapple with the implications of drastically changed business travel conditions - how do we reconcile ‘being there’ and winning the trust of clients, with remote working?
All tagged Human-centred design
Beyond human-centred design
Is human-centred design sustainable and indeed ethical? In this article I suggest that we need to move beyond our preoccupation with human centricity and start designing for a world at large.
Understanding attitudes, behaviours, and emotions in a changing business travel landscape
How can we help a start-up in the travel wear space understand the fundamental needs and drivers of business travelers today and tomorrow - as well as changes in travel planning, packing and emerging routines?